The reason why your site speed is hiding from you

You’ve heard that site speed impacts on your search result, so you open up your website to test it.

If it loads fast enough, you’re probably happy that your site loads in a few seconds and it’s not as slow as treacle.

But wait a minute! That’s just not how you test site speed. Sure, if pages load instantaneously, you’re probably alright, but any hint of a wait for a page to load, and you should be doing some further investigation.

The real problem comes with caching. Your website is stored on a server probably hundreds of miles away, and when you call it from your browser, it comes through your modem and loads into your browser.

What is cache?

Cache is a saved copy of your website, or web page that exists to speed up your browsing experience. Everyone in the chain between the the server and you wants to speed up the websites you visit so there are several levels of caching in place.

  • Server cache
  • Modem cache
  • Browser cache
  • Website cache

All of these serve to deliver your website more quickly. You’d be forgiven for thinking that will all this caching, you’d have little to worry about, but it’s not the case.

WordPress has allowed itself to be overloaded with things that cause bloat – plugins, javascript, fonts, oversized pictures, etc.

And these caching systems do definitely help to a degree. A website which would take 20 seconds to load if uncached could load within three seconds when sped up this way

And that is where the problem lies. You, as a website owner, could be blissfully unaware of the slowness of your website, thanks to these caching technologies.

And you’re thinking, well if caching speeds it up, why worry?

And the answer is because it’s probably uncached for first-time visitors, or those that visit after the cache has expired.

And those are exactly the customers you want to impress.

Get tested

The very least you can do is run a test using a site such as GT Metrix. Get a speed reading and then either find out how to fix it, or get in touch with us.

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